Service

AI Automation for Estate & Letting Agents

The agency that responds to a Rightmove lead first usually wins the viewing. We build AI systems for estate and letting agents that answer every enquiry in minutes, book the viewing, and chase the tenancy admin, including at 8pm on a Friday.

Why this matters

Portal leads arrive around the clock and go stale within hours. Negotiators spend mornings on enquiry triage and afternoons chasing references, while valuations, the work that actually grows the book, get squeezed. Most proptech tools bolt on another inbox instead of removing work.

Result focus

Every portal lead gets answered in minutes, viewings book themselves, and negotiators get their valuations time back.

Our approach

  1. 01.Map where negotiator and property manager hours go, from portal lead to completion or move-in.
  2. 02.Build agents into your CRM, whether that is Reapit, Alto, or Street, rather than adding another system.
  3. 03.Set hard guardrails on property facts so listing copy only ever comes from verified details.
  4. 04.Keep a human sign-off on anything a vendor, landlord, or applicant sees.

What is included

  • Enquiry triage and viewing booking agents
  • Listing copy drafted from verified property fact sheets
  • Vendor and landlord report automation
  • Tenancy document and reference chasing
  • Maintenance request triage for lettings
  • AI readiness audit and implementation roadmap

What we automate

The workflows agents take off your plate

Enquiry triage and viewing booking

Rightmove, Zoopla, and OnTheMarket leads qualified and booked into diaries within minutes, around the clock. Speed to first response decides who wins the applicant.

Listing copy from verified facts

Property descriptions drafted only from your verified fact sheet, flagging missing material information instead of inventing it. A negotiator signs off every listing.

Vendor and landlord reports

Weekly activity reports assembled from portal stats, viewings, and feedback automatically, in your format. No more Friday report marathons.

Tenancy admin chasing

References, right-to-rent documents, and signatures chased politely and persistently, with everything logged for the file.

Maintenance triage

Tenant maintenance requests triaged by urgency, routed to the right contractor, and tracked to completion, without a property manager copy-pasting between systems.

Built for the DMCC era

  • Material information rules now sit under the DMCC Act, with CMA fines of up to £300,000 or 10% of global turnover for misleading listings. Agents we build draft copy only from verified fact sheets and flag gaps for a human.
  • Nothing invented, ever: if the fact sheet lacks the lease length or the flood risk, the agent asks for it rather than guessing.
  • Right-to-rent and referencing workflows keep a full audit trail for compliance checks.

Why agencies are moving now

Applicants expect instant responses, portals reward fast follow-up, and DMCC enforcement has made sloppy listings genuinely expensive. Agencies that automated enquiry handling are winning instructions from rivals who still reply the next morning.

Works with your stack

RightmoveZooplaOnTheMarketReapitAltoStreet.co.ukGoodlordMicrosoft 365 and Copilot

What a first engagement looks like

The typical shape of a first project for an independent or multi-branch agency. Illustrative; every book is different.

  1. 01

    Week 1: workshop with the branch or ops manager. We map the enquiry-to-viewing funnel and the lettings admin load, pick one workflow, and fix the price.

  2. 02

    Weeks 2 to 4: build, integrated with your CRM and portals.

  3. 03

    Weeks 4 to 8: negotiators review every response and booking while we calibrate tone and rules.

  4. 04

    Handover: the agency owns the system. Optional support after that.

FAQ

Will the AI make things up about properties?

That is the first guardrail we build. Listing and enquiry agents work only from your verified property fact sheet, and when information is missing they flag it rather than fill it in. Under the DMCC material information rules that discipline protects the agency, not just the buyer.

Does it work with Reapit or Alto?

Yes. We integrate with the CRM you already run, including Reapit, Alto, and Street, plus the portals and referencing tools around it. Nobody has to learn a new system.

Does this replace negotiators?

No, it gives them their day back. Agents handle triage, booking, and chasing; negotiators handle viewings, valuations, and closing. The agencies automating first are the ones freeing negotiators to win more instructions.

What does it cost?

Fixed price after a scoping workshop, typically four figures for a first workflow and low five figures for multi-branch builds. Running costs after handover are usually a few hundred pounds a month.

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