AI Agents & Automation
Fracas designs and builds custom AI agent systems for content, outreach, community, and operations. Our own agency runs on the same stack, so we know exactly what survives contact with real work.
Why this matters
Plenty of teams have bought an AI tool, run a pilot, and quietly gone back to doing everything by hand. The tech was rarely the problem. Picking the right workflow, defining what good output looks like, and building in review steps is the hard part, and it is the part a builder who runs their own business on agents does not skip.
What you get
Systems we build
Researches your market daily, ranks topics by relevance to your positioning, and drafts in your trained voice. A human approves before anything publishes.
Blogs, social posts, SEO articles, newsletters
Finds prospects, qualifies them against your criteria, writes the pitch, sends it, and handles replies. Every send passes a human gate first.
Lead gen, link building, PR outreach, investor prospecting
Trained on your docs and FAQs to answer members around the clock on Telegram and Discord, with escalation rules for anything that needs a human.
Support, moderation help, sentiment digests
Watches competitors, narratives, and the conversations that matter to you, then delivers a ranked brief instead of a firehose of alerts.
Competitor monitoring, narrative tracking, KOL intelligence
Takes on the repetitive knowledge work behind the scenes. Document review, first-draft contracts, bookkeeping prep, design variants, code review support.
Legal, finance, design, engineering support
In production
Growth agency, UK
A daily content system that researches the live search results, writes the article, passes it through an adversarial review agent that checks every claim, then publishes and verifies the deploy. It shipped 14 ranked articles in its first six weeks without a human writing a word.
Bitcoin DeFi protocol
A three-agent system scoped for a pre-mainnet team with no content hires. One agent monitors the Bitcoin ecosystem and ranks stories by relevance, one drafts posts in the project voice, and one scans X and LinkedIn for active BTC-Fi investors and returns ranked lists with outreach angles.
Our own operations
Fracas runs on this stack internally. Agents handle outreach, link building, reply triage, research briefs, and parts of legal, finance, and design. We sell what we use every day, which keeps the advice honest.
How it works
01
We map your workflows, pick the ones worth automating, and agree a fixed price. Usually a week.
02
Agents built on your accounts and infrastructure, integrated with the tools your team already uses. Weeks, not months.
03
Humans review every output while we tune voice, quality gates, and escalation rules until the system holds on its own.
04
You own everything. Documentation, training, and optional ongoing support. There is no lock-in.
Specialist services
AI agents built for crypto teams. Content engines in your project voice, narrative and KOL intelligence, investor prospecting, and community support.
View serviceTelegram and Discord agents trained on your docs and tokenomics. They answer around the clock, flag what matters, and hand hard cases to your mods.
View serviceConsulting for teams that want AI agents doing real work. We audit your workflows, prove value on one build, and leave you a roadmap you can act on.
View serviceGet your brand ready for AI agents that shop, compare, and buy. Readiness audits, product data fixes, and a roadmap for agent-driven checkout.
View serviceBy industry
AI consulting and custom automation for UK law firms. Client intake, drafting support, and AML packs handled by agents, with privilege intact.
View serviceAI automation for recruitment agencies. Sourcing, screening, outreach, and compliance handled by agents that plug into Bullhorn, Vincere, or JobAdder.
View serviceAI consulting and automation for UK accountancy practices. Onboarding, deadline tracking, and client queries handled by agents before MTD lands.
View serviceAI automation for estate and letting agencies. Portal leads answered in minutes, viewings booked, and tenancy admin chased by agents around the clock.
View serviceFAQ
Content and SEO engines, outreach and lead generation agents, community support agents for Telegram and Discord, research and monitoring agents, and back-office agents for legal, finance, and design tasks. If a workflow has clear inputs and a definition of done, it is usually a candidate.
No. The crypto marketing side of Fracas is specialised, but we build agent systems for agencies, ecommerce brands, accountants, and other professional firms. Crypto teams get the extra benefit of our domain knowledge.
We quote a fixed price after a scoping workshop, so there are no surprises mid-build. A single-purpose agent is a smaller job than a multi-agent system, and running costs after handover are usually a few hundred pounds a month in API and hosting fees you pay directly.
You do. Agents run on your accounts and infrastructure, and we document everything at handover. Ongoing support is optional, not a lock-in.
Off-the-shelf tools automate the workflow their vendor designed. We build around how your team actually works, in your voice, on your data, and you keep the system either way.
The other pillar
Fracas started as a crypto marketing agency and still runs KOL campaigns, community growth, and launch strategy for Web3 teams. The two sides feed each other: campaigns win the attention, agents keep up with it.