1. Who we are
This Privacy Policy explains how Fracas Digital Limited ("Fracas", "we", "us", "our") collects, uses, and protects personal data when you visit fracasdigital.com (the "Site"), contact us, book a call, subscribe to our newsletter, or work with us as a client.
Fracas Digital Limited is registered in England and Wales under company number 13210604, with its registered office at 2 Manor Farm Cottages, Calverton, Milton Keynes, England, MK19 6ED. For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, Fracas is the data controller of the personal data described in this policy.
Questions about this policy or your data can be sent to info@fracasdigital.com.
2. Information we collect
Information you give us. When you contact us by email, phone, or Telegram, book a call, subscribe to our newsletter, or engage us as a client, we may collect your name, email address, phone number, messaging handles, company or project name, job title, and the content of your communications with us. Where you become a client, we also hold billing details and information reasonably needed to deliver the services.
Information collected automatically. When you visit the Site, we may collect technical data such as your IP address, browser type and version, device information, pages visited, and the time and duration of your visit. This is collected through cookies and similar technologies (see section 8).
We do not knowingly collect special category data (such as health or political information), and we ask that you do not send it to us.
3. How we use your information
We use personal data to:
- respond to enquiries and manage call bookings (legitimate interest, or steps taken at your request before entering a contract);
- deliver our services and manage client relationships, including invoicing (performance of a contract);
- send our newsletter and occasional updates about our services (your consent, which you can withdraw at any time);
- operate, secure, and improve the Site (legitimate interest);
- comply with legal and accounting obligations (legal obligation).
The lawful basis for each use under the UK GDPR is shown in brackets. We do not use personal data for automated decision-making that produces legal or similarly significant effects.
4. Who we share it with
We do not sell, rent, or trade personal data. We share it only with:
- service providers who support our business, such as hosting, email, scheduling, newsletter, and analytics providers, acting on our instructions and under contract;
- professional advisers, including accountants, lawyers, and insurers, where necessary;
- a buyer or successor if we merge with, or sell all or part of, our business, in which case this policy continues to apply to your data;
- authorities or courts, where disclosure is required by law or needed to protect our legal rights.
5. International transfers
Some of our service providers are located outside the UK. Where personal data is transferred outside the UK, we ensure an adequate level of protection through UK adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or standard contractual clauses with the UK Addendum.
6. How long we keep it
We keep personal data only as long as necessary for the purposes described in this policy: enquiry data for as long as needed to handle the enquiry and a reasonable period after; client and billing records for the duration of the relationship and thereafter as required by law (typically six years for accounting records); newsletter data until you unsubscribe. When data is no longer needed, we delete or anonymise it.
7. Your rights
Under UK data protection law, you have the right to:
- access the personal data we hold about you;
- rectify data that is inaccurate or incomplete;
- erase your data in certain circumstances;
- restrict or object to our processing, including objecting to direct marketing at any time;
- data portability: receive the data you provided to us in a structured, machine-readable format;
- withdraw consent at any time, where processing is based on consent, without affecting processing carried out before withdrawal.
To exercise any of these rights, email info@fracasdigital.com. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk, although we would appreciate the chance to address your concerns first.
8. Cookies
Cookies are small text files placed on your device when you visit a website. The Site uses cookies and similar technologies to make the Site work properly, to remember your preferences, and to understand how visitors use the Site so we can improve it.
We use Google Analytics to understand how visitors use the Site. These cookies are only set if you choose "Allow analytics" in our cookie banner, and you can change your choice at any time using the "Cookie settings" button.
You can control cookies through your browser settings, including blocking or deleting them. If you block certain cookies, some parts of the Site may not function as intended. Third-party services we use, such as Calendly for call bookings, may set their own cookies, which are governed by those providers' privacy policies.
9. Marketing, security, and other matters
Marketing emails. If you subscribe to our newsletter or updates, every email includes an unsubscribe link. You can also opt out at any time by emailing info@fracasdigital.com.
Security. We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse, including encrypted connections and access controls. No transmission over the internet is completely secure, but we work to protect your data to the standard the law requires.
Third-party links. The Site links to third-party websites and platforms. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.
Children. The Site and our services are directed at businesses and are not intended for children. We do not knowingly collect personal data from anyone under 18.
10. Changes to this policy and contact
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The latest version will always be published on this page with its effective date. Significant changes will be flagged on the Site or, where appropriate, notified to you directly.
Fracas Digital Limited
Registered in England and Wales, company no. 13210604
2 Manor Farm Cottages, Calverton, Milton Keynes, England, MK19 6ED
Email: info@fracasdigital.com