Free Resource
Agency Selection Checklist
15 questions to ask before hiring a Web3 marketing agency. Avoid wasting £50K+ on the wrong choice.
What You'll Get
- ✓15 specific questions to ask during agency calls - no generic "tell me about yourself" fluff
- ✓Objective scoring system - Rate agencies 0-150 points and compare side-by-side
- ✓Red flag database - Know when to walk away immediately
- ✓Comparison matrix - Evaluate 3-5 agencies at once
- ✓Industry benchmarks - Know if their numbers are good or bad
Why This Matters
Most founders hire agencies based on portfolio and pitch decks. Then they waste £50K on vanity metrics and missed deadlines.
This checklist reveals what agencies hide:
- Do they track retention or just impressions?
- What's their cost per real user?
- How many clients come back?
- What happens if they underperform?
Use it on your next agency call. You'll see who's legit and who's wasting your time.
How Fracas Scores
We built this checklist based on 100+ campaigns. Here's how we score:
- Retention rate: 58% average (industry: 42%)
- Cost per user: £45 DeFi, £18 NFT (industry: £72/£35)
- Repeat rate: 52% revenue from repeat clients
- Performance guarantee: Refund/extension if we miss by 20%+
Total score: 135/150 - Use this checklist to see how other agencies compare.
Download the Checklist
Get instant access - no spam, just the checklist.
By downloading, you'll get the checklist plus occasional emails about Web3 marketing. Unsubscribe anytime.
Or compare us directly:
Book a Strategy CallWhat Founders Say
"This checklist saved us from hiring the wrong agency. The retention question alone revealed who was selling vanity metrics."
"We scored 5 agencies. Only 1 got above 100 points. That's who we hired, and they delivered exactly what they promised."
"The red flag section is gold. We were about to hire an agency that checked 3 critical red flags. Dodged a bullet."