Case study

Turning KOL Competition into Pre-TGE Momentum

Ahead of TGE, zkVerify needed more than a short burst of attention. Fracas designed a competitive creator system that kept KOLs posting, researching, and driving visibility across CryptoTwitter for a full month.

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zkVerify

Campaign overview

Challenge

zkVerify needed ongoing pre-TGE visibility. A conventional KOL burst would have produced a one-day spike, then faded before the token event.

The objective was to keep the project active in-feed, reward genuine creator effort, and sustain anticipation right through the launch window.

Key results

50 KOLs onboarded directly by Fracas and managed throughout the campaign
550+ pieces of content published over four weeks
3M+ impressions across X
100K+ engagements from organic followers
Four full weeks of continuous visibility before TGE
Multiple creators exceeded 50 posts each

Approach

Fracas turned the campaign into a competitive game. Creators were ranked on consistency, research depth, social verification, and the organic response their content generated.

The team kept momentum high with leaderboard updates, weekly nudges, transparent performance signals, and a structure that pushed creators to build on each other’s ideas rather than post in isolation.

Impact

The project became a constant presence on CT instead of a temporary spike. Creators published explainers, memes, threads, and commentary that kept the feed active throughout the pre-TGE period.

The campaign also surfaced which creators were strongest in practice, giving zkVerify a better basis for future ambassador selection after launch.