Client Overview
zkVerify is a modular zero-knowledge verification protocol developed by Horizen Labs. It makes proof verification cheaper, faster, and more scalable across multiple blockchains, positioning it as critical infrastructure for the next wave of ZK rollups.
By September 2025, its TGE was shaping up to be one of the most anticipated events in the ZK ecosystem. But attention in Web3 moves quickly, and sustaining visibility requires more than a 24-hour influencer spike. zkVerify needed consistent hype that built momentum, not noise that vanished the next day.
The Challenge
Most KOL campaigns follow a predictable script: pay influencers for a single post, trigger a brief spike of noise, and watch the conversation disappear a day later. It creates reach, but not momentum - no retention, no reinforcement, no real connection between the creator and the project.
zkVerify needed the opposite. To win the pre-TGE narrative, the project required creators who would stay engaged for weeks, not hours. KOLs who would dig into the tech, understand the value prop, share their own takes, and outperform each other through consistency and quality. The campaign had to feel competitive, rewarding, and worth their time.
So we defined three core objectives to anchor the entire strategy:
Keep creators talking about the project across an entire month, not a weekend
Push for higher-quality content that shows real understanding, not copy-pasted scripts
Maintain active conversation right up to launch and create visible momentum on CryptoTwitter
Our role at Fracas was to design a system that made all of this not only possible but enjoyable for the KOLs. The competition needed to be engaging, transparent, and fun - something that naturally encouraged creators to keep posting, keep researching, and keep trying to outperform the rest of the field.
Our Approach
We designed the campaign as a competitive game rather than a standard KOL activation. The idea was simple: if creators were rewarded for consistency, reach, and the quality of their insights, they’d naturally push themselves - and each other - to outperform. The stronger their social verification, the more impressions they generated, and the better their content was, the higher they climbed on the leaderboard.
Across September, we ran a full month of structured rivalry and reward. Around 100 KOLs participated, with roughly half sourced, briefed, and managed directly by Fracas. Each creator earned points not for showing up once, but for how deeply they engaged with the project:
Frequency and originality of posts
Depth of research, commentary, and on-chain understanding
Genuine organic response from their audience
This shifted the incentive entirely. KOLs weren’t collecting a one-time payout - they were competing to win.
To keep the flywheel spinning, our team maintained constant momentum. We shared transparent performance updates, highlighted top performers, and kept creators motivated with weekly nudges and feedback loops. We also encouraged collaboration through shared briefs, coordinated threads, and quote-tweet chains, turning what could have been siloed output into an active mini-community.
The result was a self-reinforcing content engine. Creators researched each other’s posts, built on each other’s ideas, and produced explainers and bullish takes that sparked real curiosity around zkVerify. By gamifying the process, we turned a KOL campaign into a month-long narrative that CryptoTwitter couldn’t ignore.
The Transformation
The impact was immediate and impossible to miss. Instead of the usual one-day spike, zkVerify became a constant presence on CryptoTwitter throughout the entire pre-TGE month. With creators posting daily, debating each other, and publishing threads, memes, explainers, and market takes, the feed turned into a rolling showcase of zkVerify content - something you simply don’t get from traditional KOL activations.
As the campaign gained momentum, top creators pushed far beyond expectations. Several published more than 50 posts each, generating a volume of organic conversation that made zkVerify feel unavoidable on X. The consistency and depth of coverage became so strong that the zkVerify team used the campaign’s output to identify high-quality creators for future ambassador roles.
To highlight the scale of the push, we showcased selected posts and performance snapshots directly in the case study. They tell the story better than any chart: real creators, real reach, real traction
Key Results
50 KOLs onboarded directly by Fracas and managed throughout the campaign
550+ pieces of content published over four weeks
3,000,000+ impressions across X
100,000+ engagements from organic followers
4 weeks of continuous visibility leading into TGE
Multiple creators surpassing 50+ posts each
Campaign output used to shortlist future zkVerify ambassadors
The difference was night and day. zkVerify didn’t trend for a day - they stayed in the feed, shaped the conversation, and built real anticipation leading into launch.
Key Results
This case highlights a simple truth in crypto marketing: when you give creators structure, purpose, and a story to rally around, they build the movement themselves.
Gamified KOL engagement delivers real visibility rather than vanity metrics. It reveals true advocates, strengthens loyalty, and keeps your project in the conversation long after the paid posts end.
