Case study
Ahead of its IEO, KulaDAO needed awareness, narrative clarity, and credible market positioning. Fracas delivered a focused creator campaign that translated a complex RWA story into attention people actually engaged with.
KulaDAO
Campaign overview
Challenge
KulaDAO entered the market with a nuanced RWA story but limited recognition on CT and a short runway before the IEO.
The task was to make the proposition understandable and culturally relevant without flattening it into generic token-launch hype.
Key results
Price performance is volatile and not guaranteed by any campaign.
Approach
Fracas ran a tightly scoped KOL activation using a curated creator mix across education-led and trader-led content styles.
The campaign reframed KulaDAO around a clearer RWA narrative, coordinated content around the listing window, and gave creators enough room to adapt the story to their own audience and voice.
Impact
KulaDAO moved from low recognition into broader RWA discussion. Creator posts generated social proof, tangible talking points, and visible curiosity around the project’s role in the category.
The campaign also helped the project show up outside the directly paid circle, with unaffiliated accounts referencing KulaDAO in wider ecosystem threads.