Cameron Stubbs • Jan 2026 • 9 min read
Audience trust matters more than audience size
In crypto, trust and contextual relevance can matter more than broad follower counts.
That is why creator selection should start with fit, not volume.
Evaluate for role, not just reach
Some creators are better for attention. Others are better for conviction or conversion. Those roles should be separated clearly.
A good campaign uses creators intentionally.