Paid ads don’t move markets in Web3. People do.
We run KOL campaigns that connect your project to the right voices, on the right channels, at the right time.

The Challenge

Most teams blow budget on the wrong creators.
They chase follower counts, spray out briefs, and end up with surface level mentions that don’t convert.

Crypto natives see through that. They trust builders, educators, and analysts who show their work. To break through, you need KOL campaigns that feel organic but are engineered for outcomes.

Our Process (Step by Step)

Step 1 – ICP & Offer First

Before we talk creators, we nail:

• Who you need to reach (DeFi users, NFT traders, builders, etc).

• Why they should care right now.

• What action matters most (sign-ups, LP deposits, testnet flows, governance turnout).

Step 2 – Smart KOL Selection

We don’t pick names off a spreadsheet.
We score KOLs using:

• Cookie3 → smart followers & engagement quality.

• Kaito AI → topic authority & community overlap.

• On-chain events → real proof of influence.
  
  

This way, we avoid vanity metrics and lock in voices that actually move users.

Step 3 – Campaign Architecture

We build in waves:

• Seeding → soft placements to prime attention.

• Activation → coordinated creator pushes across platforms.

• Reinforcement → sustained posts to keep momentum.

Step 4 – Co-Created Execution

No scripts. We give KOLs guardrails and access (testnets, team calls, product previews), then let them translate it in their own style. Content feels natural, but stays aligned.

Step 5 – Measurement & Optimisation

We track:

• Referral codes tied to on-chain events.

• Cohort retention (30 day activity by KOL).

• Sentiment shifts on socials..
  
  

Then we double down on what works and cut what doesn’t.

Deliverables You Get

• Vetted KOL shortlist with engagement + quality scores.

• Campaign playbook.

• Creator briefs with guardrails, not scripts.

• Post-campaign analysis and learnings.
  
  

Why Fracas

• CT-native → We live on Crypto Twitter. We know what lands and what gets roasted.

• Global creator network → Macro voices, mid-tier educators, niche micro accounts.

• Proof of execution → We’ve done it for chains, DeFi protocols, wallets, DAOs, marketplaces, and consumer apps.
  
  
  

Proven Results

Polkadot – Focused on quality over quantity, bringing in top mindshare voices like ICObeast to talk organically about the chain. This positioned Polkadot’s ecosystem credibly and built traction for a new DEX launch.

LimeWire – Act as their go to amplifier for every major development, from feature rollouts to partnerships. Each drop was pushed through the right KOLs and channels to spark conversation, capture attention across CT, and sustain hype long after the announcement.

Let’s Move Markets

You bring the product.
We’ll bring the voices that make the market listen.

Testing