Cameron Stubbs • Jan 2026 • 7 min read
Reward the behaviour you actually want
If the mechanics reward superficial activity, that is what the market will optimise for.
Design should reflect the long-term goal, not just short-term excitement.
Use distribution strategically
An airdrop works best when it is part of a larger narrative and growth system rather than a standalone gimmick.
That is how attention becomes more durable.