Rebranding & Relaunching a DeFi DEX
Client Overview
SilverSwap is a DEX built on Fantom (now migrated to Sonic), integrating Algebra's dynamic fee engine and advanced liquidity mechanisms. As a portfolio project preparing for a major upgrade, they aimed to reposition their brand and maximise impact ahead of their public token launch.
The Challenge
SilverSwap approached us as they were preparing for a complete rebrand and token transition.
Their goals:
Present a fresh and credible identity that reflects their new tech stack and roadmap
Ensure community confidence during the token migration
Drive pre-sale traction with the right Web3 creator network
Their previous brand lacked clarity, and key messaging around their upgrade and future vision was under-leveraged in their marketing stack.
Our Approach
We worked closely with the SilverSwap team to create a cohesive token sale strategy covering:
Brand Identity Overhaul – new logo, colours, and UX language to reflect sophistication and functionality
Site Redesign – clear value propositions, streamlined user flow, and new tokenomics section
Token Launch Positioning – reframed the narrative around the Algebra tech integration & migration to Sonic to focus on innovation and capital efficiency
KOL Campaign Execution – launched creator-led awareness pushes across Twitter and Telegram pre-sale windows
The Transformation
Fracas helped SilverSwap:
Launch a clean and future-proof web presence
Clarify value around their advanced DeFi features
Ensure investor and user confidence during token transition
Generate hype across KOL networks that drove traffic and pre-sale participation
Key Results
Token launch sold out in under 24 hours
4x increase in web traffic during the 2-week pre-launch period
3.6x engagement lift across KOL tweets
