Client Overview
SilverSwap is a decentralised exchange originally built on the Fantom Opera network that recently migrated to Sonic. The platform integrates Algebra’s dynamic fee engine and advanced liquidity mechanisms, allowing traders and liquidity providers to benefit from enhanced capital efficiency and flexible fees.
As SilverSwap prepared for a major upgrade and its public token launch, the team recognised the need for a full-stack repositioning: a fresh visual identity, clear value messaging, and a creator-led campaign that would rebuild trust, reignite engagement, and drive meaningful pre-sale impact.
The Challenge
SilverSwap approached Fracas as they prepared for a full rebrand and token transition - a moment where both identity and communication needed a complete reset. Their old visual system and website didn’t reflect the sophistication of their new tech stack or the direction of their roadmap, and key messaging around the upgrade was getting lost in translation.
The objectives were clear: present a fresh and credible identity, maintain community confidence through the token migration, and drive pre-sale traction through a targeted Web3 creator network. To achieve that, SilverSwap needed a brand that felt modern, trustworthy, and aligned with their technical evolution - along with clearer storytelling that explained why the upgrade mattered.
The “before” visuals shown here highlight exactly what needed to change: a fragmented brand, muted narrative, and under-leveraged communication around one of the project’s most important milestones.
Our Approach
Fracas worked hand-in-hand with the SilverSwap team to build a unified token-sale strategy that aligned branding, product communication, and creator outreach. The first step was a full identity overhaul: a new logo, colour system, and UX language designed to match the sophistication of SilverSwap’s upgraded tech stack. This became the foundation for a complete site redesign, with clearer value propositions, improved user flow, and a dedicated tokenomics section that removed friction for new users.
Parallel to the design work, we reframed the project’s core narrative. Instead of presenting the token launch as a routine migration, we positioned it around SilverSwap’s integration of Algebra’s dynamic fee engine and the move to Sonic - a shift that emphasised innovation, capital efficiency, and long-term protocol value.
With the brand and messaging aligned, we executed a targeted KOL campaign across Twitter and Telegram. Creator content was timed around the pre-sale window and tailored to highlight SilverSwap’s new identity and technical strengths. The result was a coordinated push that connected the rebrand, the product upgrade, and the upcoming token launch into one clear, consistent story.
The Transformation
SilverSwap’s upgrade became far clearer and more compelling once the new brand and messaging went live. The redesigned identity - shown in the visuals below - gave the project a clean, modern, and future-proof presence that aligned with their technical ambitions. With clearer value propositions and a streamlined site, users and investors had a stronger sense of what SilverSwap was building and why the migration mattered.
The refreshed narrative also gave creators something meaningful to talk about. KOL posts drove attention to the new features, boosted trust around the token transition, and helped convert that interest into pre-sale participation. Taken together, the design overhaul and coordinated creator push repositioned SilverSwap as a credible, forward-looking DEX entering its next chapter.
Key Results
SilverSwap’s token launch sold out in under 24 hours, a clear signal of renewed trust and alignment around the upgraded brand and narrative. In the two weeks leading up to the event, the redesigned site and creator push drove a 4× increase in web traffic, with users spending more time exploring tokenomics and the new feature set.
Across Twitter, the KOL campaign delivered a 3.6× lift in engagement, showing that the refreshed identity and clearer messaging resonated well beyond existing community members. Together, these results highlight a strong connection between the rebrand, the creator strategy, and the pre-sale momentum that followed.
