Bringing Polkadot Back into the Conversation
Client Overview
Polkadot is one of the leading blockchains, offering scalable, interoperable infrastructure for Web3 projects. To better connect with retail users and builders, the ecosystem launched a marketing bounty program aimed at driving organic conversation and creator-led momentum on crypto Twitter.
The Challenge
Despite Polkadot's robust tech and ecosystem depth, it was underrepresented in everyday CT conversations, especially compared to newer narratives.
The core objectives were:
Increase daily organic mentions across Twitter
Improve community sentiment and relatability
Make “Polkadot” part of the general crypto conversation
They needed a grassroots push that didn’t feel like corporate marketing—something authentic and creator-driven.
Our Approach
Fracas designed and executed a multi-phase creator campaign focusing on:
Targeted KOL Activation – Engaged niche creators across DeFi, and crypto culture to naturally incorporate Polkadot into content
Sentiment Friendly Messaging – Repositioned Polkadot as underrated, misunderstood, and ready for a narrative comeback
We focused on consistency - tapping into creators with high smart followering/engagement and trustworthy opinions.
The Transformation
We shifted Polkadot from “too quiet” to “consistently in the mix” across CT by helping people talk about it in their own voice—with content that sparked conversation.
Key Results
3x increase in daily organic Twitter mentions
40+ creator posts and threads across CT in under a month
Polkadot - related posts were shared and quoted by non-partnered KOLs, increasing second-degree reach
Improved sentiment in replies and quote tweets, with noticeable uptick in “underrated” narrative
